BUILD $100M LEAD MAGNETS IN 15’

Sure, you reach out to prospects, trying to book meetings.

Do you know how many people reach out to the same prospects you do?

Do you know how many messages the people you target get every single day?

Do you understand that you’re fighting for the same pie as 5 million other people?

And you decided to join that gunfight with a damn chopstick?

Cause if you think you can land meetings without first providing a shittone of value - ohhh you are gravely mistaken.

And there’s no better way to provide that value, than Lead Magnets.

And today, I’ll show you how to take your Lead Magnets from reptile Zuck to Stud-Zuck.

I’ll start by saying this.

I hope you’re not trying to sell to people you have no idea what they’re struggling with.

I hope you did some research, on the pains of the prospects you’re targeting, and you can rank them, from most to least important.

With that being said:

To create lead magnets you need to first, determine the goal of that lead magnet.

Now, I don’t mean the outcome, cause that’s of course, to book sales calls to hopefully turn that lukewarm lead into an everlasting paying customer.

I mean, what do you want to achieve for that goal? Do you want to solve a small problem for them? Or do you want to solve a big problem partly?

I say, go big or go home.

What does that mean?

What it means, is that a lot of people try to hoard valuable knowledge, until someone pays them. 

Remember what the Joker said?

Everyone who wants to get paid - uses that quote.

But everyone forgets.

What did the Joker do at the start of the movie?

HE ROBBED AN ENTIRE FOOKING MAFIA BANK.

All of it, and left 6 bodies back as well.

You can say, there was enough social proof to back his claims.

That’s what you need, social proof.

So that’s the first version you need - Testimonial based lead magnets.

Ask some of your clients, to do a short 5min interview with you, and talk about what changed since they started working with you, using your products and how your service changed realized their dream outcome.

That’s the whole point - not what you did, but what it can achieve for someone else that has the same pains as your ICP.

And for the ones that you can’t do an interview with, send them 3-5 questions, with the same objectives. Focus on the Dream Outcome, not the process.

Take those videos, and put them on your landing page.

Post them on your socials, use them as the creative in your paid ads, use them in your cold emails - anything that increases the number of eyeballs on your stuff.

And your sales pipeline will fill up, I promise you.

Now, say that none of your current customers want to get on a video - or you simply want another solution to scale.

Think of the biggest problem that your ICP has. One that if they had a magic wand, they would solve it right away.

As soon as you have that, reverse engineer it - break it down to its components and create an all-in-one lead magnet, and a higher level version.

In the all-in-one version, inevitably, you’ll need to make it more dense - the higher level one, not so much. 

The key thing is here, you need to add a bit of flair to it, you have the experience, present it as a new blue ocean - and pack it with insight. Don’t just repeat a process that has already been talked about - if you don’t have a new spin, or a solution not easily found, this will not work.

Now, the use cases of this one, are a bit different compared to the testimonials. Reason being, the density of information included in it, allow you to follow a different path.

Use the higher level one as a top-of-funnel lead magnet. Meaning, post it on your socials, use it as ad creative, or AutoDM on socials. Lead everyone to your landing page, and start collecting customer information.

When you have all of these, you’ll automate everything for them to receive the full guide, you’ll have their email addresses for your newsletter, thus increasing their LTV, and you’ll not be stealing their time like many others do.

Make that guide a video, and in that video dedicate the first 30-45 seconds explaining what they’ll see in the guide, what to expect, and that you can achieve the dream outcome that the guide teaches, for them.

Some people will convert - those that don’t.

Put them in a separate email list, and create an email marketing flow to help convert them - or if they don’t qualify, simply include them in your current email list, and when they can, they’ll convert.

If your number of unqualified people is bigger than the ones that aren’t, you need to do 1 of 2 things - create a better lead list (ads & outreach) or consider options like paid courses to help that audience further - you’re still providing value, but you help each level on their specific needs.

And with this solution, you dedicate your time to the people that match your ICP, but you’re also providing a ladder for the people that don’t - YET.

Now, say that you don’t have any of the previous choices.

Break your offer down to its core components.

Create lead magnets for each one of these components that are all video-based.

Now, take those video-based lead magnets, and crop the first 30-45 seconds. Post online, on an auto DM function, and send the full video to the people that respond.

DO NOT TRY COLLECTING EMAILS FOR THE FIRST 2-3 LEAD MAGNETS. PEOPLE DON’T KNOW WHO YOU ARE AND THEY WON’T OPT-IN FOR EMAILS FROM A NEWBIE. BUILD THE STREET CRED, AND THE EMAIL LIST WILL COME FROM OTHER SOURCES.

Then, take the full guides and use them in your cold outreach, create a Free Knowledge tab in your website and post them on there. Start sending them out as an introduction to what you do, using the email templates we talked about last time, and close deals.

As soon as you have clients willing to do videos with you, guess what?? Go back to the first version of this one.

That’s it for today, go make some bands, and I’ll see you in the next one.