CREATE A $100M B2B OFFER IN 15’

Yes you can send a bunch of cold emails, DMS, run ads and put out content, but if your offer is shit, it doesn’t matter. 

If you can’t build an offer that your prospects can’t refuse - that’s so amazing, that they feel stupid saying no, the likelihood of you closing them is next to 0.

And the only way to make it a no brainer, is to follow what we’re about to discuss today.

We’ll go over how to craft the perfect offer, how to structure your copy, and how to use everything to create lead magnets to close as many clients as possible.

Without further ado, let’s get into it.

Offer Structuring

Outcome

You have your ICP, and you need to show what you can do for them. How do you formulate your offer to use in your outreach efforts?

What’s the dream outcome your ICP has? 

That’s simple, everyone wants more money - so start with that - and if your service doesn’t directly change the revenue number of a company, frame it that way. ie:

The outcome is clear and so is the ICP - and the clearer it is, the easier the closing.

But you still need one more component - and that’s time.

Time

If I told you that you can have $1m when you’re 70, would you be willing to wait that long to have that? If that was the case, you can stick to investing $500/month in the S&P 500, and you’ll probably have that. But you’re here, so you’re looking for a better solution that happens faster. Hell, you clicked on the video because the value proposition was clear.

So include that in your offer - how soon can you deliver said dream outcome? Now I know that certain things don’t have a clear time frame, but if you can attach a time expectation, you increase your chances of closing by 20%. 

Ie “We 5x ROAs for E-Commerce brands in 60 days” , “We’ll 3x revenue with commission only sales reps for B2B companies in 90 days”, “We’ll generate 10-20 calls/month through YouTube for education-based creators in 60 days” 

Don’t stress about breaking down the steps you follow to deliver the outcome you promise - you can touch on those in your closing meetings, not in your offer.

Also, majority of people will pay a premium for faster solutions - ie, for the examples we used before, if you can deliver a dream outcome in 20% less time compared to your competitors, for a company making $5m/yr, that’s $1m in their pockets faster than anyone else.

Packaging

This piece of the puzzle is the most fun one.

Following the dream outcome principle - people like a layer of mystery, something they haven’t heard before, a “New Opportunity”.

This is where your brand new strategy comes in, your groundbreaking solutions to your TAM problems.

Name your core offer something - it can be anything. People are always looking for a new solution, something they’ve never heard before - and you need to peak their interest with your solution ie:

Guarantee

This is the final part that you need to leverage, to make your offer a no-brainer. And depending on your offer - you’ll need to utilize different framing. For example:

Some people resort to the 100% money-back guarantee - but something this can be a turn-off to your prospects.

1. You don’t know what you’re doing

2. You’re using it as a copout

3. Don’t really care about delivering results

So, instead of saying, that we’ll 100% not give you your money back phrase it as a doubling of value.

That’s it for today - and remember everything is about creating the right need, in the right framing, with a guarantee that makes people feel dumb saying no to.